Give Them What They Want

“Don’t be so concerned with the size of the entrance, be more concerned with unlocking and opening the gate”

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In my last post I talked about finding clarity in what I believe the whole “niche” thing is all about. In this post I want to talk about a couple of my actions going forward. One aspect of my entrepreneurial quests involves interior design. For years I have sought to grow in this space (received a Bachelors in 2009) and have in the last year or so began to take the necessary steps to make these goals a reality. From the start I created this idea of what the right kind of  project would look like. I have this crystal clear vision of the kind of project I want and that I would feel stoked about having. Don’t get me wrong those kinds of opportunities are presenting themselves and are in the works but, I have also started to realize profitable businesses are not necessarily built on the most ideal projects. You have to maximize every opportunity that aligns with the ultimate goal. Most importantly, you have to recognize what the customer wants and give them exactly that (and more) in an excellent way. For example, over the years many people have come to me for advice on interior color choices. Color plays a powerful role in interior spaces, and specifying  them for interior spaces is something I love to do. But for some reason I wrote these opportunities off as too small to charge for. I’ve developed this whole pizza or nothing kind of thinking. In my pursuit of what I feel is the best type of project (according to my wants), I have completely missed opportunity after opportunity to monetize an aspect of what I do that I truly enjoy by writing it off as being too small. You don’t grow a business thinking like that. If a large amount of your customers come through the door asking for a slice rather than the whole you may want to consider serving up a slice. I am working to have a much more acute eye in the workings of my business when it comes to recognizing these kinds of things. I am learning early that you have to be willing to be versatile. You have to find your entry point. As it pertains to this particular service I could be wrong. But Guess What, I’m about to find out one way or the other because I’ve put together a package and I’m going to offer it. Which leads me to my second point. You can’t be afraid to make the offer known. When you decide to try something new, once the decision is made get going. Don’t begin to listen to all the worries and fears and insecurities that will try to surface. Just keep doing what you have to do to try and push forward in a thoughtful, sustainable way. One of the things I’ve been dealing with is not wanting to be perceived as desperate or seen as having strong a  need to make the sale. But in all actuality, that is exactly what I am LOL ( I got mouths to feed and places to see). So since I’ve cleared that up in my mind and spirit doing new things to acquire business has become easier. Don’t get me wrong, I’m not talking about a begging on your knees kind of desperate. I’m talking about caring enough about seeing it work to do what needs to be done without fear. If that means following up with potential clients who haven’t given a definitive Yes/no answer more than once – Do It! If it means running a sale to gain some momentum- Do It! If it means doing the things you thought were small jobs- Do It! The crazy thing is sometimes the smallest things can turn into the biggest gateways. One thing that comes to mind is the fact that on my street there’s maybe 11 or so houses with varying size yards. Whether the backyard is big or small the entrance is that same relatively small size. I mention that to make sure I drive this point home. Don’t be so concerned with the size of the entrance, be more concerned with unlocking and opening the gate.

Hopefully I’ll be back soon with some solid, personal evidence to validate this thinking 🙂

As I like to see this isn’t the blog of an entrepreneur that has reached the top, but the blog of one on the way!

Til next time… BE

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